Vaccine Messaging: What does leadership look like?

Is it better for the head of a company to get vaccinated last after their employees, or first in a demonstration of behavior-modeled leadership? Many businesses and organizations around the country are grappling with this very chicken-or-egg situation now that a vaccine is within sight. Nationwide, nearly 40 percent of Americans remain hesitant to take the coronavirus vaccine, and while many leaders and celebrity influencers will be part of a $50M PR campaign, some large organizations like businesses and school systems should consider internal messaging and advocacy to reduce the percent of vaccine hesitant individuals...